Recession Prep 101: Planning is Everything

Whether it’s official or not, the signs of a looming recession surround us. But that doesn’t necessarily mean doom and gloom. During the Great Recession of 2008, for example, while GM needed a huge government bailout to survive, Ford made it through without a Federal dime. Both are large automakers, both based in Detroit, so what made the difference? Planning! Ford started preparing for a downturn nearly two years before. Greg Moran – Ford’s Chief Strategy Officer at the time – shares that history and what we can learn from it to ride our organizations through the current economic shifts.